4D Summit: Successful Sales and Marketing Techniques for 4D Applications
PRODUCT: 4D | VERSION: 11.2 | PLATFORM: Mac & Win
Published On: October 16, 2007
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WHEN TO START SELLING
What I have got to sell? MARKETING PRINCIPLES "101"
Understanding the catalyst for purchase
What is actually being purchased?
Market segmentation
Positioning your application for success
Identifying value
The competitive environment
Understand the life-time value of a client
The importance of pricing SALES ACTIVITIES
Six steps to buyer readiness
Communication Channels DON'T FORGET CRM!!
CRM basics
The value of CRM