In this session we will focus on using 4D to develop and deploy vertical market applications. We'll discuss the benefits of using 4D's integrated platform to develop applications that scale easily from standalone deployment to Client/Server to Web/Web Services to SOA (server-oriented architecture also known as a "distributed" architecture.) With the help of Jody Bevan, President and CEO of Jonoke Software Development and Steve Orth, President and CEO of The Aquila Group, you'll learn how vertical market applications get started and the benefits and challenges of "going vertical". We’ll also discuss how to market and sell a vertical market application. Finally, we’ll explore the new features in 4D v11 SQL and Web 2.0 Pack that make it easier than ever for 4D developers to bring powerful, flexible and easy-to-maintain vertical market applications to the software market. Whether you've already built a successful business with a 4D-based vertical market application or you're planning to take your custom solution vertical, this session has something for you.

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